The secret Assali family recipes for preparing pickled vegetables and olives have been passed down from generation to generation. Every Assali family meal or occasion included plates full of these home made delicacies.
In 1980, Mohsen Assali realized that even though he couldn't reveal the family's secret recipes he could offer the products for sale to others. Like a wildfire, more and more consumers sought to buy these products and the demand grew. Assali understood that he couldn't meet the demand with his hand made products and began to conceive a concept to blend his family's recipes, decades of expertise, readily available fresh produce, a constant quest for quality, and modern technology into a state of the art manufacturing facility. PRI-CHEN WAS BORN.
Mohsen Assali is no longer with us but his children continue the proud PRI-CHEN tradition as a leading Middle Eastern manufacturer of a wide variety of processed, pickled, and canned vegetables. They continue to produce unique and innovative products that are known for both their taste and excellence.
The continuous growth in consumer demand has served as a foundation for expansion of the facilities and the purchase of most up-to-date processing equipment. Only freshly picked produce and natural ingredients are used. All products are certified ISO, Kosher, and FDA registered and approved.
PRI-CHEN can offer a wide range of authentic products including over eight types of pickled cucumbers, six types of processed olives, pickled eggplant, canned peppers, sauerkraut, tomato paste/concentrate, seasoned tomato sauces, and more. PRI-CHEN is also able to offer Private Label services. Consumers worldwide can now enjoy these same premium and delicious products so proudly made by PRI-CHEN.